The other CRISP skills tell you what is wrong. The Funnel Kit builds the fix. Give it a brief and it returns a funnel: a short run of screens that takes a visitor from first click to sign-up. It picks from ten tested sections, orders them by funnel type and by how much the audience already knows about the problem (their awareness level), and writes the copy for your offer. Every funnel passes crisp-review before you get it.
Ten mobile-first funnel sections, built with CRISP design tokens. Each section has one job: move the right visitor to the next step. Each one shows the CRISP dimension it serves and why it converts.
Run the crisp-funnel skill on a client brief. It works out the funnel type, picks sections from this library and puts them in order.
Each section is a tested layout with copy you can swap. The skill writes that copy for the offer, the audience and how well they already know the problem.
The finished funnel gets a CRISP scan. You get a grade and the top issues before the client sees it. No funnel ships without one.
A free CRISP audit grades your interface on five dimensions and tells you what to fix first.
The first screen a visitor sees after clicking an ad. One headline that states the outcome, one action, nothing else. The visitor needs to see they are in the right place within two seconds, or they leave.
Cards where the visitor picks one answer. A tap selects the card and moves on, with no Continue button. The funnel uses each answer later to personalise the result. Answering keeps the visitor engaged, and engaged visitors make better leads.
For questions with more than one right answer. The Continue button stays disabled until the visitor picks something, then turns solid. The button label says what it needs, so the visitor never has to guess how to move on.
A visitor decides whether to stay in about five seconds. Most sites lose them on the first screen because it never says where they are or what to do.
CRISP checks that screen first.
One useful fact placed between questions. It builds belief before the offer appears and shows the visitor why the funnel is worth finishing. One stat, one claim, one line. Never a lecture.
"The audit named three orientation failures on our signup screen our team had argued about for months. Fixed in a day."
One specific result, placed where the visitor decides. A named person, the problem they had, and a number showing what changed. Vague praise does nothing. The strongest proof is a concrete result the visitor wants for themselves.
CRISP stands against AI-generated filler. Never ship an invented testimonial here. Keep the placeholder until you have a real result from a beta audit. One fake quote undermines the whole product.
A short wait with a progress bar that fills to the end, so the result feels worked out rather than pre-written. The rotating status lines name the real work being done. Visible effort makes the result feel more valuable.
The pitch. Three concrete lines on what they get, then one action. Detail is held back on purpose. A first-time visitor sees a clean offer. Anyone who wants more finds it one tap deeper.
Three fields at most for a first contact. The email field is checked as soon as the visitor leaves it, not on submit, so a typo is caught before it reaches the button. Autocomplete is on for every field, so the phone fills in the details.
The visitor picks a time inside the funnel instead of being sent to a separate calendar tool. They stay in the flow they started and choose a time that suits their day, not yours.
Your audit is on its way to your inbox now.
The final screen. It confirms the action worked, repeats what was booked and says plainly what happens next. No dead end. The visitor leaves knowing what will happen and when.
The Funnel Kit installs with the full CRISP skill pack and detects which AI coding tool you use. Run /crisp-funnel on a client brief. It builds the funnel from this library, writes the copy and runs crisp-review before you deliver it.
npx skills add @laith-wallace/crisp