CRISP Funnel Kit · v1

CRISP doesn't just grade design. It builds funnels.

Every other CRISP skill returns a verdict. The Funnel Kit returns a build. Brief in, funnel out - assembled from ten tested sections, sequenced to the funnel type and the audience's awareness level, with the copy written to your offer. Every funnel passes crisp-review before it leaves.

CRISP
FUNNEL KIT · v1

A library of mobile-first funnel sections built in CRISP tokens. Every section earns its place against one job: move the right visitor to the next action. Each carries the CRISP dimension it serves and the reason it converts.

10 sections mobile-first worked example: free CRISP audit funnel tokens: getcrisp.design

How the kit works

01 — ASSEMBLE

Brief in, funnel out

Run the crisp-funnel skill on a client brief. It classifies the funnel type, selects sections from this library, and sequences them.

02 — FILL

Copy on the pattern

Each section is a tested pattern with swappable copy. The skill writes the copy to the offer, the audience, and their awareness level.

03 — REVIEW

crisp-review before delivery

The assembled funnel passes a CRISP scan. Grade and top issues returned before the client ever sees it. No funnel ships unaudited.

FREE · 15 SECONDS · NO LOGIN

Your site is leaking revenue. See exactly where.

A free CRISP audit grades your interface across five dimensions and names what to fix first.

No cardNo call required4.9 from beta users
SECTION 01

Hook

C — Contextual

The ad-match screen. One headline stating the outcome, one action, nothing else. The visitor arriving from a paid ad confirms they are in the right place inside two seconds, or they bounce.

Converts
Outcome-first headline plus a single action removes the "am I in the right place" friction at entry.
Use when
Always the first step. The headline must match the ad creative word for word.
CRISP test
Can a stranger name what this is and what to do in five seconds?
QUESTION 1 OF 2

What are you trying to fix?

More signups
Lower bounce rate
Higher conversion
Not sure yet
SECTION 02

Qualifier

R — ResponsiveI — Intelligent

Single-select cards. The tap selects and advances with no continue button. Each answer is data the funnel uses later to personalise the result. The interaction is the engagement, and the engagement is the lead quality.

Converts
Tap-to-advance feels instant and effortless. One decision per screen beats a long form.
Use when
Early in the funnel to qualify and to start the personalisation thread. Two to four steps, no more.
CRISP test
Does the card respond inside 100ms, and does the answer change what comes next?
QUESTION 2 OF 2 · SELECT ALL THAT APPLY

Where does it hurt most?

Landing page
Onboarding flow
Checkout / signup
Dashboard
SECTION 03

Multi-select

R — ResponsiveI — Intelligent

For questions with more than one valid answer. The continue button stays disabled until a choice is made, then activates to lime. The button label reports the state so the visitor is never guessing what unlocks progress.

Converts
A state-reporting button removes the dead tap. The visitor sees exactly when they can proceed.
Use when
The answer is genuinely multiple. Do not use it for single-choice questions, it adds a step.
CRISP test
Does the button change state on selection, not on submit?
WHILE YOU'RE HERE
5s

A visitor decides whether to stay in about five seconds. Most sites lose them on the first screen because the page never says where they are or what to do.

CRISP grades that first screen first.

SECTION 04

Value / belief step

I — Intelligent

A single insight placed between questions. It raises belief before the offer lands and gives the visitor a reason the funnel exists. One stat, one claim, one line. Never a wall of education.

Converts
Belief built before the ask lifts opt-in. The lone stat earns the next tap.
Use when
The audience is problem-aware but not solution-aware. Skip it for warm, ready-to-buy traffic.
CRISP test
Is this a single insight, or raw information the visitor must process?
Replace with real result
WHAT BETA USERS FOUND

"The audit named three orientation failures on our signup screen our team had argued about for months. Fixed in a day."

SECTION 05

Social proof

I — Intelligent

One specific result at the decision point. A named person, a problem before, a number after. Vague praise does nothing. The strongest proof is a concrete outcome the visitor wants for themselves.

Converts
Proof adjacent to the CTA reduces drop-off at the moment of decision.
Use when
Just before the offer or the form. One quote, not a carousel.

CRISP positions against AI-generated filler. Never ship an invented testimonial here. Leave the placeholder until a real beta audit result is in hand. A fabricated quote undercuts the whole product.

BUILDING YOUR AUDIT

Matching your answers to the five dimensions

Reading your answers... Scoring against Stripe, Linear, Notion... Writing your priority fixes...
SECTION 06

Loader / processing

R — ResponsiveI — Intelligent

A short, determinate wait that makes the result feel computed, not canned. The cycling status lines name real work being done. Perceived effort raises the perceived value of what arrives next.

Converts
A worked result feels personal. The wait builds anticipation rather than friction, if kept under four seconds.
Use when
Right before a personalised result or offer. Never fake a long delay, it reads as a trick.
CRISP test
Is the bar determinate, and does it complete inside the time the visitor will wait?
YOUR FREE CRISP AUDIT

Your interface, graded in 15 seconds.

A letter grade across all five CRISP dimensions
The top three issues, ranked by user impact
A specific fix for each, not vague advice
FreeNo cardYours to keep
SECTION 07

Offer

C — ContextualP — Powerful

The pitch. What they get, in three concrete lines, then one action. Depth is hidden here on purpose. The novice sees a clean offer, the detail lives one tap deeper for those who want it.

Converts
Three specific deliverables beat a paragraph of claims. The single CTA carries all the visual weight.
Use when
After value and proof, before the form. State the offer, do not sell past the close.
CRISP test
Is there one obvious action, and is complexity held back from the first-time visitor?
LAST STEP · WHERE TO SEND IT

Where should the audit go?

SECTION 08

Capture form

R — ResponsiveS — Seamless

Three fields, no more, for a first touch. Validation fires on blur, not on submit, so the visitor is corrected before they reach the button. Autocomplete is on every field so the device does the typing.

Converts
Fewer fields plus inline validation plus autofill removes the friction that kills mobile form completion.
Use when
The single capture point. Earn each field, drop any the audit does not need.
CRISP test
Does validation fire on blur, and is autocomplete set on every field?
OPTIONAL · WALK THROUGH IT LIVE

Want a 15-minute walkthrough?

TUE
24
WED
25
THU
26
FRI
27
09:30
11:00
14:00
16:30
SECTION 09

Booking

S — Seamless

Slot selection in the funnel, not a redirect to a separate calendar tool. The visitor stays in the flow they started. The booking fits their day rather than forcing them into yours.

Converts
In-funnel booking removes the portal redirect that loses warm leads at the handoff.
Use when
High-ticket offers that need a call. For self-serve, skip straight to confirmation.
CRISP test
Can they book without leaving the funnel or logging in?

You're all set.

Your audit is on its way to your inbox now.

1Check your inbox for your CRISP grade and top three fixes.
2We've held Wed 25th, 11:00 for your walkthrough.
3Reply to the email with your hardest screen and we'll cover it live.
SECTION 10

Confirmation

C — ContextualS — Seamless

The close. It confirms the action landed, restates what was booked, and names the next step in plain terms. No dead end. The visitor leaves knowing exactly what happens and when, then returns to their day.

Converts
A clear post-action state cuts the "did that work" support reply and sets up the next touch.
Use when
Every funnel ends here. Always state what happens next, never leave a thank-you with no path.
CRISP test
Does the visitor know the action worked and what to expect next?

One command. Then build funnels on the standard.

The Funnel Kit installs with the full CRISP skill pack and auto-detects your AI harness. Run /crisp-funnel on a client brief and it assembles the funnel from this library, writes the copy, and hands off to crisp-review before delivery.

$ npx skills add @laith-wallace/crisp
Pairs with /crisp-review on every build · graduate to /crisp-audit when a funnel needs depth · spec it out with /handoff